Instagram has just grown to become even bigger than Twitter. This clearly indicates what a wonderful opportunity the website represents for marketers, especially those with something very physical to market. But still you will find that a lot of companies are reluctant to invest much money or time into the website. Often it boils down to confusion over which sort of content they need to be creating and which sort of content does well on the website.
Besides anything else, success on Instagram frequently comes down to understanding how to take wonderful photos. Instagram is an artistic app that is all about revealing the beauty in everyday life. As a company, this means revealing the beauty in your product or in your niche. To do that, you need to start thinking of makeup on your photos and of how a photograph could possibly tell a story.
An example might be to show an empty wine glass with a lipstick mark around the edge and a fire burning just out of focus in the background. Maybe feet lingering in a door and this tells the story of a romantic night which has just come to an end and people are free to imagine the details of the evening. Likewise, a photograph of a gym kit dropped on the floor near a protein Shaker indicates a workout.
Maybe you will find headphones here also and there are muddy trainers, demonstrating that it was a jog in the rain. The caption may be something like No Excuses, where we could infer that even on rainy days, we should still be exercising. It is become one of the most effective platforms that instagram profile viewer and companies can use to connect with other people. If you are selling coaches, or a new wine, these images are far more powerful than simply showing the goods themselves as they place your goods in context and they are veal the lifestyle.
Prove the Lifestyle
When you sell a product, you are always selling a value proposition. To put it differently, you are promoting the lifestyle or the improvement your product promises. You do not sell fat-free yogurt. You market abs recognizing this distinction is very important for promotion because it ought to be the value proposition that actually gets your audience excited instead of the product itself. Likewise, people like seeing pictures that produce some kind of psychological response. Consider this and start framing your shots in more interesting ways that Infer as opposed to tell and you will begin to get traction on Instagram.